“RotatorSurvey” is an user-friendly software designed for modeling, capture and analysis of critical information that needs to be gathered from surveys in the field, surveys can be either self-applied or applied trough interviewers. Rotator supports all forms of data capture including Paper (PAPI), phone interviews (CATI), kiosks, mobile devices (CAPI), and online questionnaires (CAWI). Rotator was designed with the expert researcher needs in mind, but at the same time it guides the beginners by the hand through a step-by-step user friendly graphical interface. Rotator is useful when you need to enhance the productivity of a research team, and also when you need to produce a very high quality data output. Rotator is composed by several integrated applications that work synergistically, these components are: “Rotator Surveys Modeler”®, “Rotator DataEntry”®, “Rotator Phone Interview”®, “Rotator Mobile Interview”®, “Rotator Classifier”® and “Rotator OLAP Analyzer”®.

Among the applications that can be given to RotatorSurvey are:

• Exploratory Surveys
• Usage and attitude Surveys
• Concept tests
• Product tests
• Image tests (Logo, POP)
• Packaging tests
• Cost sensibility surveys
• Brand positioning and Image
• Satisfaction surveys
• Communication evaluation (Advertisement, Media)
• Brand Loyalty surveys
• Politic Opinion surveys
• Social and Economic surveys
• Any other application, where the data collection instrument is a survey or a phone interview.